7 march, 2025
Luis Fernando Arruda de Carvalho
Marketing bottleneck to growth engine: how a US automotive dealer group used content automation to accelerate sales
One of the largest and most influential automotive dealer groups in the USA faced a challenge that many growing dealer groups encounter: Their marketing operations were slowing them down.With hundreds of dealerships across the country, the dealer group’s marketing team was inundated with requests for customized advertising, localized promotions and branded assets. Dealers needed marketing materials fast—but approvals, revisions and back-and-forth emails between dealerships and the corporate marketing team were causing delays.The result?
- Slow speed to market for new offers and campaigns.
- Dealers feeling restricted, waiting on approvals instead of acting fast.
- Marketing stuck in execution mode, unable to focus on big-picture strategy and creativity.
- Increased reliance on external agencies, increasing costs and adding even more layers of complexity.
They needed a solution to streamline their operations, empower their dealers and allow their marketing team to focus on high-impact initiatives—without compromising brand consistency.
The solution: A self-service content automation platform
The dealer group adopted We Brand’s Brand Enablement Platform, a content automation and distribution platform that revolutionized their marketing operations whilst strengthening brand compliance.With this solution, their entire network of dealerships gained access to a self-serve portal, where they could:
- Instantly customize marketing materials, from social media ads to print-ready flyers—without waiting on corporate approval.
- Launch localized campaigns in minutes, ensuring their promotions were always relevant and timely.
- Maintain 100% brand consistency across all dealerships, thanks to pre-approved templates.
- Operate independently from agencies, reducing costs and eliminating unnecessary delays.
For the corporate marketing team, this meant:
- Less time spent fulfilling one-off dealer requests freeing up time to focus on big-picture branding and strategy.
- ster campaign rollouts resulting in increased speed to market.
- A massive boost in productivity and creativity as they no longer drown in repetitive tasks.
The results: Faster time to market, increased sales and a more empowered dealer network
Within months, the transformation showed results:
- Sales increased: With dealers able to launch marketing campaigns faster and more effectively, customer engagement and conversions skyrocketed.
- Speed to market improved: What once took weeks—coordinating assets, approvals and revisions—was now happening in real time.
- Marketing team productivity soared: By automating content creation and distribution, corporate marketing freed up time to focus on innovation, strategy and brand-building.
- Dealers became more self-sufficient: No more waiting for approvals or marketing assets—dealers had everything they needed at their fingertips.
- Cost savings: With less reliance on agencies and more streamlined workflows, the dealer group realised a reduction in marketing spend, while increasing efficiency.
A blueprint for the future of automotive dealer marketing
This transformation is proof that with the right technology, dealer groups don’t have to choose between speed and control but can realise the benefits of both at the same time.By empowering their dealer network with a self-serve content automation platform, this automotive giant turned marketing into a growth engine, accelerating sales while reducing inefficiencies.In a fast-moving industry, the ability to move quickly, maintain consistency and empower teams is the key to staying ahead. Is your dealer group ready to do the same? At We Brand, our enterprise grade Brand Enablement Platform enables clients, employees and partners to access and adapt brand compliant content instantly. Clients dramatically increase speed-to-market, reduce risk and potentially save millions. Let’s talk.