DAM capabilities: We Brand vs. BrandFolder

In the realm of Digital Asset Management, We Brand excels with its integrated smart DAM features - a paramount functionality noticeably absent in BrandFolder.

Key Features	We Brand	Brandfolder
Online design tool	Strong	Basic
Editable file import	InDesign, PDF, Figma	InDesign, HTML (ID import is very weak)
Brand restrictions	Most advanced on the market	Good
Design automation	Auto-create functionality	Auto-create, data automation & smart fields
Bulk asset replacement	Via smart asset	Via smart asset
Template translation	Via Google & custom changes	Via CSV data
Localization management
Design workflows	No commenting/mentioning	Good workflows/collaboration
Multi-level workspaces	Multiple workspaces	Multiple workspaces
Using designs in print/social	Schedule social	Only print via integration
Mobile app	Edit designs & download	Download designs
Portal for public access (UGC)
Built on SVG

We Brand's main features

Save time, money & headeaches.

Brand Management

Align your corporate brand material, specify user-access, & automate content creation.

Brand Compliance

Simplify, guide & engage users on brand consistency, for efficiency & advocacy.

Global Content Localization

Quickly create market-specific versions of campaign assets for local compliance.

Franchise Management

Access & customize market-specific materials with separate portals for better management.

Brand Portals

Customizable Brand Portals for employees, partners, or the public to connect & engage.

Company Template Portal

Control brand guidelines, publish new template collections, notify & distribute to selected teams.

Auto-generate Brand Content

Customizable, on-brand templates teams can use to auto-generate personalized designs.

Task Management

Automate processes to manage tasks, content requests, approvals & workflows.

Customer Testimonials

Proudly supporting over 42-million users to grow and thrive

150 countries & 500+ employeesBefore We Brand, different people were creating their own materials in various languages, and our branding was all over the place. Having everyone on one platform has created a cohesive experience for us.

Jessica FordBranding Communication

380 bed hospital & 5,000+ staffWe Brand offers an easy-to-use platform for quickly creating and updating materials-increasing on-brand, cohesive outputs. It allows full organizational access while maintaining brand and visual consistency.

Nicole NeboshynskyCreative Services Supervisor

940 offices & 200,000+ employeesOur real estate agents are now empowered with consistent branding. They are empowered to do things themselves. They are empowered to save money because they don’t have to outsource marketing materials anymore.

Neil DholakiaChief Product Officer

49 countries & 3,000 officesAs a franchise group with 64 agencies in Italy, we needed an easy-to-use platform to optimize marketing materials and standardize our brand, compatible with local printers.

Rafaella PaceMarketing Manager

8 countries & 200+ employeesWe rolled out We Brand to partners in markets like Hong Kong, enabling them to create local, on-brand social media posts by simply localizing the messaging.