For many organizations, Microsoft SharePoint is a trusted cornerstone for collaboration and content management.
It great for document storage, intranet capabilities, compliance and security, and integration within the rest of the Microsoft ecosystem.
However, marketing teams often find that the unique demands of their fast-paced, creative, and collaborative workflows expose gaps between SharePoint’s strengths and their day-to-day needs. This isn’t about SharePoint being the wrong tool — it’s about marketing requiring solutions designed specifically for creative flexibility, speed and agility, and ease of use.
We spoke to several marketing teams over the past 4 weeks, and heard these 7 common SharePoint frustrations over and over again.
1) Searching for files isn't as seamless as it needs to be
Marketing campaigns constantly generate images, videos, design files, and presentations. SharePoint’s search often requires precise file names or navigating nested folders, which slows marketers down when they need quick access to brand assets or campaign materials.
2) Version control is confusing
With multiple edits, reviews, and contributors, marketing projects can have many versions. SharePoint users frequently report difficulties determining which file is most current, leading to wasted time and risk of using outdated content.
3) Collaborating with External Partners Is Cumbersome
Marketing teams regularly work with freelancers, agencies, and vendors. SharePoint’s permission settings and sharing processes frequently involve IT support, creating bottlenecks when external collaborators need access.
4) Inconsistent File Naming and Content Sprawl
Over time, lax naming conventions and decentralized content creation result in “digital sprawl.” Marketers face challenges tracking the right files amid sprawling folders and poorly labeled assets.
5) Usability Doesn’t Match Marketing’s Pace
SharePoint’s interface and workflows can feel rigid or overly complex compared to intuitive, consumer-grade apps marketers often prefer. This hampers quick adoption and fluid creativity.
6) Limited Integration with Marketing Tools
Marketing teams use diverse tools—Slack, Adobe Creative Suite, project management apps—that don’t always integrate smoothly with SharePoint, limiting seamless workflow automation.
7) Customization Isn’t Always Straightforward
Tailoring SharePoint views and libraries to accommodate marketing’s dynamic needs like campaign calendars or asset hubs often requires specialized configuration, adding complexity.
So what's the solution? Well, this is where things get interesting. The teams we spoke to have tried to solve these problems in a number of different ways - from project management tools like Asana and Monday, to digital asset management systems like Bynder or Canto, or even design tools like Canva or Figma which lack the asset storage and management piece.
While SharePoint and these alternatives deliver valuable functionality on their own, they're not designed to give marketing teams a purpose-built platform for fast-moving, visually driven workflows inside SharePoint.
That’s where We Brand shines.
We Brand combines the best of project collaboration, streamlined digital asset management, and intuitive usability tailored for marketers, all integrated into the SharePoint environment.
It empowers marketing teams and all end users across your organization to:
- Quickly find and repurpose brand assets without digging through folder jungles
- Manage versions and approvals transparently, so everyone works on the latest content
- Collaborate effortlessly with both internal and external contributors with minimal IT friction
- Integrate smoothly with creative and productivity tools marketing teams rely on daily
- Customize views, approval workflows, and calendars specifically for marketing project complexity
But what about brand and legal compliance I hear you ask?
That's one of the best features of a We Brand - SharePoint integration. With We Brand, all marketing assets have automated brand controls built-in. That means all your end users can adapt, localize or modify content within a brand (and legal) controlled environment. No need to worry about your logo being moved to the wrong position, a legal disclaimer being changed or removed, or the wrong image being selected.
Interested to learn more?
For marketing leaders seeking to amplify agility, reduce admin overhead, and put creative work front and center, We Brand offers a modern alternative that complements existing systems, including SharePoint, rather than replacing them completely.
It’s about empowering marketing with the tools you need to get to market, fast and compliant.
Contact our team for a demo today.
Chris ConnellSeptember 15, 2025
